Time: 2024-07-27
Birkenstock , a well - known footwear brand , has recently opened a new retail location in Paris , France . This marks the brand 's first stand - alone store in the Le Marais region of Paris , providing customers with the quintessential Birkenstock experience . Paris , being a fashion and cultural capital , is a natural fit for the brand to expand its presence . The Le Marais district , known for being trendy , houses the new store that spans across 130 - square - meters , featuring design elements inspired by French architectural history . The store aims to connect consumers with the brand 's core aesthetic through the use of materials like leather and cork.
In celebration of the store opening , Birkenstock introduced a new NATURAL ACTIVITY RECOVERY PACK , limited to 1,500 pieces , with exclusive 250 - year packaging . The pack includes an Active Recovery footbed , special edition Birki Air 2.0 , and new cork tools , offering customers an enhanced foot recovery experience . The pack will be available in the Paris store and online , with plans to integrate it into the BIRKENSTOCK range by 2025 . The store also features a basement area for community events and retail activations , showcasing the brand 's latest campaigns.
The Birkenstock Le Marais store is located at 17 Rue des Archives , 75004 , Paris , France . Customers in the area can now visit the store to explore the brand 's latest offerings and experience the unique design elements that reflect the brand 's identity . With the store 's strategic location in a trendy neighborhood like Le Marais , Birkenstock aims to attract customers seeking quality footwear with a touch of fashion and comfort.
The new Birkenstock store in Paris signifies the brand 's expansion in the European market , particularly in a fashion - forward city like Paris . By offering customers a unique retail experience and exclusive products like the NATURAL ACTIVITY RECOVERY PACK , Birkenstock continues to solidify its presence in the footwear industry . Visit the store in Le Marais to discover the brand 's latest collections and experience the essence of Birkenstock 's design philosophy.
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