Unveiling the Genesis Magma Division: Redefining Luxury Performance at Goodwood Festival of Speed - Business

Genesis Motors Performance Division Unveiled at Goodwood Festival of Speed

Genesis Motors , a division of the Hyundai Motor Company , has taken a significant step forward with the launch of its new performance division , Magma . The brand , known for its luxury vehicles , introduced the Magma division at this year 's Goodwood Festival of Speed . This move marks a new chapter in Genesis 's quest for excellence in the automotive industry.

The Genesis Magma division made its debut at the prestigious event , showcasing models such as the Genesis GV60 Magma Concept , the Genesis G80 EV Magma Concept , and the Genesis G70 Track Taxi Nordschleife . These models promise to combine luxury with enhanced performance and a captivating driving experience . The brand collaborated with racing legend Jacky Ickx to infuse his racing expertise into the upcoming Magma models.

 Genesis has been making waves in the automotive industry with its performance - oriented concept cars , all featuring the striking Magma color . This color has become synonymous with the brand 's new performance division.

The Genesis GV60 Magma Concept is set to be the first model to hit the production line , with sales expected to begin in Korea in the third quarter of 2025 . This production model will boast a lowered stance , enhanced aesthetics , aerodynamics , and performance , along with a unique sound system to elevate the driving experience.

As Genesis gears up to launch its performance - oriented lineup , the brand is poised to make a lasting impact in the luxury automotive sector . The Goodwood Festival of Speed serves as the perfect platform for Genesis to showcase its innovative designs and cutting - edge technology . Alongside the Magma Concept vehicles , Genesis will also display its current electrified lineup , further solidifying its position as a leader in the Electric vehicle market.

In conclusion , Genesis Motors continues to push boundaries and set new standards in the automotive industry with the introduction of its Magma performance division . The brand 's collaboration with Jacky Ickx and the unveiling of the Genesis GV60 Magma Concept demonstrate Genesis 's commitment to excellence and innovation . With production set to begin in the coming years , Genesis is on track to redefine luxury automotive excellence . Goodwood Festival of Speed attendees are in for a treat as they witness the future of Genesis unfold before their eyes .

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