Time: 2024-07-29
Another sign of Halloween in July is the early availability of Reese 's Peanut Butter Pumpkins on Hershey 's online store . Typically , these popular holiday treats are not released until August or September , but this year , they are making their debut earlier than ever . The Reese 's pumpkins went on sale for a limited time on Tuesday for 4.99 per 32 - ounce bag . There is no limit to the number of bags one can purchase , but there is a limited quantity available . Orders made on the Hershey 's online shop will be shipped within at least five days from the date of purchase.
The Hershey 's online store is the exclusive location to purchase the first batch of Reese 's Peanut Butter Pumpkins for the season . These treats are highly anticipated by candy lovers and trick - or - treaters alike , as Reese 's Peanut Butter Cups are known to be a favorite Halloween candy . However , the early release of these pumpkins has sparked some controversy among consumers due to a pending lawsuit against Hershey 's . In May , four consumers filed a lawsuit in a Florida federal court claiming that the product packaging was misleading as it did not accurately reflect the carved designs shown . Hershey 's has requested an extension until August 28 to respond to these claims.
While the early arrival of Reese 's Peanut Butter Pumpkins may be a delightful surprise for many , it has raised concerns among some consumers . The lawsuit against Hershey 's highlights the importance of accurate product representation and consumer expectations . Despite the legal challenges , Reese 's remains a beloved brand known for its delicious treats , especially during the Halloween season.
The display of Halloween - themed candy , such as Reese 's pumpkins , in stores months before the actual holiday is becoming increasingly common . This trend reflects a shift in consumer behavior and retail practices towards extending holiday seasons . The early availability of holiday treats challenges traditional notions of seasonal consumption and raises questions about the commercialization of holidays.
The decision to release Reese 's pumpkins in July has sparked debate about the timing of seasonal product launches and consumer expectations . While retailers capitalize on the popularity of holidays like Halloween , some consumers question the authenticity and significance of purchasing holiday - themed treats out of season . The commercialization of holidays has blurred the boundaries between seasonal traditions and year - round consumerism , prompting reflection on the role of marketing in shaping our cultural practices.
In conclusion , the early release of Reese 's Peanut Butter Pumpkins signals a shift in how seasonal treats are marketed and consumed . While some may enjoy the opportunity to indulge in Halloween candy year - round , others question the impact of commercialization on traditional holiday celebrations . As retailers continue to adapt their strategies to meet consumer demands , the debate over the timing of seasonal product launches is likely to persist.