Time: 2024-07-18
A TikToker named Bay has gained popularity for criticizing Starbucks ' new cold cups , which have received mixed reactions from customers . Bay shared a video expressing her shock and disappointment at the new paper cups , which come with a matching dome lid , describing them as opaque and white.
In the viral clip , Bay showcased the new cups and expressed her frustration , particularly highlighting the inconvenience for customers picking up orders . The video garnered 1.9 million views , with many commenters sharing their concerns about the change , including the challenge of identifying their drinks without the clear cups.
Some viewers expressed their dislike for the paper straws that accompany the new cups , stating that they do not last long , especially for those who enjoy sipping their drinks throughout the day . However , there were also individuals who appreciated the change , citing issues with condensation on the previous cups.
Starbucks had initially announced plans to make its plastic cups more environmentally friendly by reducing the amount of plastic used in their production . The new versions of the tall , grande , and venti cups were said to contain 10 to 20 percent less plastic , aiming to prevent over 13.5 million pounds of plastic from ending up in landfills annually.
Despite these efforts , the new cups seem to have faced criticism and backlash from customers , leading Starbucks to reconsider their implementation . The company has reportedly switched back to using white paper cups in certain test stores , deviating from the transparent cups introduced earlier.
The changes made by Starbucks have sparked debates among customers , with some expressing disappointment over the taste and experience of using the new cups . Bay , the TikToker who raised concerns about the cups , mentioned in a follow - up video that the new cup design had affected her enjoyment of the beverages.
The controversy surrounding Starbucks ' new cold cups serves as a reminder of the importance of considering customer feedback and preferences in product development . While the company 's efforts to promote sustainability are commendable , it is essential to strike a balance between environmental initiatives and customer satisfaction.
As Starbucks navigates the feedback from customers and the online community , it remains to be seen how the company will address the concerns raised regarding the new cups . Whether Starbucks will revert to its original plastic cups or introduce further changes to enhance customer experience is yet to be determined . In the ever - evolving landscape of consumer preferences and environmental awareness , companies like Starbucks must adapt to meet the expectations of their clientele while remaining committed to sustainable practices.
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