Time: 2024-07-17
Semrush Holdings has recently acquired Ryte , a Munich - based SaaS company , in a move aimed at enhancing both companies ' solutions for customers . Ryte , founded in 2012 , focuses on helping businesses and agencies optimize Website User Experience through various pillars such as SEO , Quality Assurance , Performance , Sustainability , Accessibility , and Compliance . Some of Ryte 's notable customers include Allianz , Bauhaus , HomeToGo , and Hilti.
The acquisition of Ryte by Semrush is expected to unlock new growth opportunities for both companies . According to Andy Bruckschloegl , founder of Ryte , the collaboration with Semrush will advance their shared vision for the future of Website User Experience and strengthen Semrush 's cutting - edge Enterprise SEO Platform . The acquisition is also anticipated to open up new sales opportunities for Ryte by leveraging access to Semrush 's extensive customer base.
Semrush , a Boston - based online visibility management SaaS platform , is known for its expertise in Search engine optimization , competitive intelligence , social media , digital PR , and digital marketing . The partnership between Semrush and Ryte aims to create a best - in - class marketing platform that enhances online presence and digital marketing operations for businesses of all sizes.
The acquisition extends the capabilities of Semrush 's Enterprise SEO Platform , enabling large businesses to significantly enhance their digital marketing operations , productivity , and online visibility . By integrating Ryte 's advanced crawling technology into the platform , Semrush aims to offer superior digital marketing tools and drive growth in the enterprise sector . Eugene Levin , President of Semrush , welcomes all Ryte employees to the Semrush family and looks forward to the opportunities this acquisition brings.
Andy Bruckschloegl from Ryte expresses pride in the team 's contributions and emphasizes the exciting phase ahead for both companies . The collaboration between Semrush and Ryte is set to drive innovation , accelerate platform development , and amplify their global presence more rapidly than they could achieve individually.
In conclusion , the acquisition of Ryte by Semrush signifies a strategic move to enhance their offerings in the field of search engine optimization and online visibility management . The combined expertise of both companies is expected to result in significant growth and innovation in the digital marketing space.