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Business

Time: 2024-07-16

Unlocking the Sweet Success: Krispy Kreme's Market Strategy for the Olympic Games Paris 2024

Unlocking the Sweet Success: Krispy Kreme's Market Strategy for the Olympic Games Paris 2024
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Exciting New Doughnuts and Deals from Krispy Kreme for the Olympic Games Paris 2024

Krispy Kreme is celebrating the upcoming 2024 Olympic Games in Paris with a special Passport to Paris doughnut collection . The collection features three mouth - watering flavors inspired by Parisian desserts . The Creme Brulee Doughnut is an unglazed shell doughnut filled with creme brulee cream filling , dipped in creme brulee caramel icing , and topped with caramelized sugar crunch . The Double Chocolate Eclair Doughnut boasts a chocolate custard cream filling , chocolate icing , and chocolate crisp pearls . Finally , the Raspberry & Vanilla Creme Doughnut is an Original Glazed doughnut dipped in raspberry icing , cookie pieces , and dolloped with vanilla cream.

Krispy Kreme 's Global Chief Brand Officer , Dave Skena , expressed the company 's excitement about bringing a taste of Paris to customers through these delightful treats . The Passport to Paris collection is available for a limited time at participating shops starting July 15 . Customers can enjoy these delectable doughnuts in - store , or through pickup and delivery options via the Krispy Kreme app and website.

Unlocking the Sweet Success: Krispy Kreme's Market Strategy for the Olympic Games Paris 2024

In addition to the special doughnut collection , Krispy Kreme is also offering a new Creme Brulee Latte , available hot , iced , or frozen , for a limited time . This delightful beverage is infused with creme brulee flavors and topped with whipped cream and caramelized sugar crunch . The bakery chain is going all out to provide customers with a unique Parisian experience right in their own backyard.

As part of the festive celebrations , Krispy Kreme is also running special deals for the month of July . Members of the Krispy Kreme rewards loyalty program can enjoy a free doughnut every Tuesday and a free iced coffee every Friday with any purchase . To participate in this promotion , customers need to join the rewards program either through the Krispy Kreme app or website and make a purchase to enjoy these delicious freebies . The company is spreading joy and sweetness with these exciting offers in the lead - up to the Olympic Games Paris 2024.

Krispy Kreme continues to delight customers with innovative flavors and promotions , capturing the essence of special events like the upcoming Olympic Games . Do n't miss out on the chance to savor the Passport to Paris doughnut collection and indulge in the flavors of France right at your local Krispy Kreme store . Join the rewards program to unlock exclusive deals and enjoy free treats throughout the month of July . Get ready to experience a taste of Paris with Krispy Kreme!

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